After years of military and civilian uniforms, the image of women became more desirable. The 'New Look' that invaded the fashion scene in the late 40s celebrated ultra-femininity and opulence in women's fashion.
Women were encouraged to return home and stimulate the economy by purchasing consumer goods. In the late 40s and 50s the world economy was expanding but not fast enough to keep women in the workplace and absorb servicemen returning from the front. Historical circumstances and technical improvements set the stage for the success of photojournalism but also for fashion photography. Editors held enormous power and photographers became heroes who took the pulse of the times. Photographers brought the realities of war into people's homes through magazines and newspapers. The rapidly changing world of the photojournalist invaded photography from the late 1930s through the rest of the century. During the war, photography became a tool to tell stories (photojournalism) or influence (propaganda) what was happening in a world turned upside down. It helped transform modern society into a predominantly visual culture, in which information and news is led by photographers rather than words. Photography flourished as a result of this migration of talent. Almost overnight, photographers fled the cultural capitals of Europe and found shelter and work mostly in the US and Great Britain. The years leading up to and following the war, saw the greatest migration of artists and intellectuals ever, as people fled Fascist alliances. But what happened after 'The Golden Age of photography' was suddenly stopped by WWII? It has fully contributed to the exploration of human anatomy and morphology, as well as to our collective erotic imagination. Photography has had a profound impact on the evolution of the perception of the body in our visual history.
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